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MCM Lights Up the Desert
MCM Lights Up the Desert
MCM Lights Up the Desert
Everything under the sun: From April 15–17 MCM celebrated the return of Coachella – the giant music festival in the California desert – with a star-studded event titled LUMEN.
Renowned rapper, singer, and songwriter iann dior takes the driver’s seat for MCM’s LUMEN event
Everything under the sun: From April 15–17 MCM celebrated the return of Coachella – the giant music festival in the California desert – with a star-studded event titled LUMEN.
Created in partnership with NYLON House and headlined by renowned DJ and friend of MCM, Peggy Gou, notable guests enjoyed a setlist specially curated for the occasion. A DJ booth with a metaverse-inspired dance floor with projection mapping and assorted special effects brought more excitement to the party.
TikTok band Future X featured among LUMEN’s highlights, along with various immersive experiences such as a custom MCM Trunk Suitcase Bar and a truck for sampling MCM’s SAMBYPEN fragrance.
As well as singer-songwriter iann dior, LUMEN’s luminaries included beauty influencer and social media star Bretman Rock, singer Sabrina Carpenter, and the YouTube sensation Emma Chamberlain.
Style squared: iann dior perfectly pulled off MCM’s Cubic Monogram in denim.
Bretman Rock looked stunning as ever as he brought genderqueer chic to the desert.
Influencer and YouTube personality Gabi DeMartino took a moment with her Tracy Crossbody in Vintage Monogram Jacquard.
The Saudi-born and LA-based model, Model Roz, struck a pose among the Coachella lights with her Tracy Crossbody in Cubic Monogram Jacquard.
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MCM Eau de Parfum x SAMBYPEN
Explore SAMBYPEN’s bold take on MCM Eau de Parfum, featuring Haru the Wicked Rabbit.
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MCM Eau de Parfum
The universal first fragrance made with robust ingredients that capture the essence of our DNA.
