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Introducing SS22 with iann dior
Introducing SS22 with iann dior
Introducing SS22 with iann dior
An interdimensional journey through chromatic creativity and euphoric transformations. An urban Eden; a celestial metropolis. A place for fresh starts and new beginnings.
Hello Again, Happy World
Rediscover the simple sensory joy that flourishes between functionality and fearlessness as musician iann dior guides his friends on a quest through vibrant colourscapes, bold graphics, and innovative silhouettes.
In their tireless pursuit of happiness, dior and global models Pasha Harulia and Dongyeon wrap themselves in a luminous world of ephemeral virtuality as they traipse through digital oases and pastel city streets.
SS22 infuses MCM’s Haus codes with an aura of reinvention. With its range of playful accessories – as well as a ready-to-wear selection featuring our newest logo, the Cubic Monogram – this collection delivers an experience of playful modernity for the year ahead.
From Classic to Cubic: All Monogrammed Up
Pastel Looks for Urban Playgrounds
Talent: iann dior, Pasha Harula & Dongyeon,
Campaign Photographer: Reto Schmid
Campaign Videography: Torso
CGI Creative: Golgotha
Styling: Haley Wollens
